Facebook is most definitely winning the social referral battle (vs. Twitter).
Great info on creating a #socialmedia marketing plan from the @BufferApp blog. I agree with 95% of this - my one addition would be to have a blog and include links to your blog posts in the strategy (via How to Create a Social Media Marketing Plan From Scratch)
Link building can and should play a crucial role in any online marketing campaign. Link building isn’t just the process of acquiring backlinks that point to your site: it’s also a proven tactic that increases brand awareness and conversions.
via Search Engine Watch - Latest http://ift.tt/UmzLVl
Announcements coming from Marin in the past week showcase support for Google Shopping campaigns in its advertising platform, and product inventory feed management through an integration of Productsup.
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French blogger Caroline Doudet was forced to amend her post title and pay damages after a negative restaurant review that was appearing too prominently in Google search was found to be “unfairly hurting” the business.
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Notorious entertainment news company TMZ recently had their Los Angeles headquarters reworked by fellow Californians Rapt Studio. With the intention of resembling an empty warehouse space through the use of plywood, corrugated metal and concrete, a pseudo-industrial feel is created for the space. The center of the TMZ workspace is of course the 9,000-square-foot newsroom from which Harvey Levin orchestrates. Interestingly enough, these latest imagery provide some insight into the origins of TMZ’s namesake – for those who may not have known, the abbreviation is a reference to the studio zone, also known as the thirty-mile zone.
Author: Chris Danforth
Yule Brew branding, Michael Soderqvist-Waag